Privacy policy

Allbirds, Inc., together with its affiliated companies, is committed to protecting information that can identify you either directly or indirectly. This privacy statement explains how personal information is handled when you interact with the company through digital channels such as websites and applications, as well as offline channels including retail stores, customer support interactions, events, and promotional activities. It outlines the types of information that may be collected, the reasons such information is used, the circumstances under which it may be shared, and the choices available to you regarding how your information is managed. References to the company include Allbirds and any related entity with which you engage, while references to you apply to any individual who communicates or interacts with Allbirds in any capacity.

Personal information is processed to support ordinary business operations, comply with legal obligations, and protect the integrity, security, and functionality of the company’s services. This includes activities necessary to complete purchases, manage customer accounts, respond to inquiries, and deliver requested products or services. In some cases, information is processed to fulfill contractual obligations or to take steps at your request before entering into a contract. Certain activities, such as participation in promotions, surveys, or marketing campaigns, may rely on your consent, which will be requested at the time the information is collected. Where consent is used as a legal basis, it may be withdrawn at any time.

The information collected varies depending on how you interact with Allbirds. When you create an account, place an order, subscribe to updates, or contact customer support, details such as your name, email address, postal address, phone number, and payment-related data may be collected. Communications with the company, whether by email, phone, text message, or in person, may also result in the collection of contact details and related information. Customer service calls may be monitored or recorded where permitted by law to support quality assurance and training.

Additional information may be gathered when you take part in surveys, product reviews, research initiatives, contests, or promotional campaigns. Participation in these activities is voluntary, and the information you provide may be used to improve products, services, and overall customer experience. Content you choose to post publicly, such as reviews or social media interactions, may be visible to others and is not protected in the same way as non-public information.

Allbirds may also receive information about you from third-party sources, such as marketing partners or service providers, to supplement existing records and improve service delivery. Certain technical and usage data is collected automatically when you visit websites or use digital services. This may include device identifiers, IP addresses, browser details, approximate location, pages viewed, time spent on content, and interactions with advertisements or features. In-store technologies may also be used for security or analytics purposes, and information collected offline may be linked with online data where appropriate.

Personal information is used to process transactions, deliver products, personalize experiences, provide customer support, and communicate important updates related to orders, accounts, or services. It is also used for internal purposes such as analytics, product development, operational improvement, fraud prevention, and compliance with legal requirements. Marketing communications may be sent to inform you about products, services, or offers that may be relevant to your interests, subject to applicable laws and your communication preferences. You may opt out of marketing communications at any time, though essential service-related messages may still be sent.

To improve functionality and performance, Allbirds uses cookies and similar technologies that help operate websites, remember preferences, analyze usage patterns, and deliver relevant advertising. These technologies can be managed or disabled through browser or device settings, although doing so may affect certain features or services.

Information may be shared with trusted service providers who assist with operations such as payment processing, order fulfillment, analytics, customer support, and technology infrastructure. It may also be shared with business partners or affiliates when necessary to provide requested products or services or for internal business purposes. In limited circumstances, information may be disclosed to legal, financial, or professional advisors, or to authorities where required by law or to protect rights, safety, and property. In the event of a corporate transaction such as a merger or asset sale, information may be transferred as part of that process in accordance with applicable laws.

Allbirds implements reasonable physical, technical, and organizational safeguards to protect personal information, though no system can be guaranteed to be completely secure. Information is retained only as long as necessary to fulfill the purposes for which it was collected, meet legal obligations, resolve disputes, and enforce agreements, after which it is securely deleted or anonymized.

The services are not intended for children, and personal information from minors is not knowingly collected. Individuals have rights under applicable privacy laws to access, correct, delete, or restrict the use of their personal information, and to make choices regarding marketing communications. Requests related to these rights can be submitted through designated contact channels and will be handled in accordance with legal requirements.

This privacy statement may be updated periodically to reflect changes in practices or legal obligations. Continued use of the services after updates indicates acceptance of the revised terms. Questions or concerns regarding privacy practices may be directed to the company using the contact details provided.