Allbirds Global Entities

Allbirds functions as a global brand through several legally established entities, each responsible for specific regions and markets. This structure allows the company to follow local laws, manage operations efficiently, and serve customers across different parts of the world while maintaining a consistent brand identity and set of values.

In the United States, Allbirds conducts its business through Allbirds, Inc., which serves as the primary and founding legal entity of the brand. Headquartered in the U.S., this entity oversees core business functions including product design, innovation, brand strategy, corporate governance, and a significant portion of global operations. Allbirds, Inc. is responsible for developing the company’s sustainability initiatives, material innovation programs, and long-term strategic direction. As the original home of the brand’s commercial launch, the U.S. entity also manages domestic retail operations, e-commerce activities, wholesale relationships, and customer support within the United States. Additionally, Allbirds, Inc. coordinates relationships with global partners and suppliers, ensuring that products sold worldwide reflect the company’s standards for comfort, quality, and environmental responsibility.

Within the United Kingdom, Allbirds operates through Allbirds UK Limited. This legal entity was established to support the brand’s presence and growth in the UK market and to ensure compliance with local regulatory, tax, and employment requirements. Allbirds UK Limited manages regional retail stores, online sales to UK customers, and localized marketing efforts that reflect the preferences and expectations of consumers in the region. By operating through a UK-based legal entity, Allbirds is able to offer a more seamless customer experience, including region-specific pricing, shipping, returns, and customer service. This structure also allows the company to work more closely with local partners and service providers while maintaining alignment with the broader global strategy set by the parent organization.

Across Europe, Allbirds conducts business through Allbirds B.V., a legal entity established in accordance with European corporate regulations. This entity supports operations throughout the European market and serves as the foundation for Allbirds’ activities across multiple countries within the region. Allbirds B.V. enables the company to manage cross-border commerce, logistics, and distribution more effectively within Europe while adhering to applicable EU and local laws. Through this entity, Allbirds is able to address regional requirements related to consumer protection, data privacy, product compliance, and sustainability reporting. Allbirds B.V. also plays a key role in coordinating European retail locations, e-commerce platforms, and wholesale partnerships, helping to ensure consistency in product availability and brand representation across different European markets.

Together, these legal entities form an integrated global framework that supports Allbirds’ mission to make better products in a better way. Each entity operates within its designated territory while collaborating closely with the others to maintain unified standards for design, materials, ethics, and environmental impact. This regional structure allows Allbirds to adapt to local market needs without compromising its core values or long-term vision.

By maintaining separate legal entities in the United States, the United Kingdom, and Europe, Allbirds is able to respond more effectively to regional business conditions, regulatory environments, and customer expectations. At the same time, this approach supports transparency, accountability, and operational clarity for partners, customers, and stakeholders worldwide. Through these entities, Allbirds continues to expand its global reach while remaining committed to responsible growth, thoughtful governance, and a consistent brand experience across all markets it serves.